Sales Promotion

Sales promotion consists of promotional activities that stimulate purchases, other than advertising, personal selling, and publicity. It normally involves a direct inducement (such as money, prizes, free trials, extra products, gifts, or specialized information) that provides extra incentives to buy now or buy more, visit a store, request literature, display a product, or take some other action. Promotions are also designed to motivate impulse purchase (through the implementation of in-store displays), increase the quantity purchase (via pricing discounts), or shift the burden of inventory from the manufacturer to distributors or retailers (by providing volume discounts or other incentives). Sales promotion activities occur simultaneously with, and leverage advertising and publicity. Examples of Sales Promotion Displays Fashion shows Coupons Exhibits Free samples Novelty items Trade shows Demonstrations The Positive Effect of Sales Promotion on Brand Volume Sales promotion adds immediate and tangible value to the brand by maximizing sales volume. Advertising helps to develop and reinforce quality, differentiate brand reputation, and build long-term market value. A short-term price cut or rebate may be very effective at boosting sales. When all brands appear equal, sales promotion can be more effective than advertising in motivating customers to try a new brand or to select one brand over another. A strong sales promotions should be focused, creative, hard to imitate, and should well timed. The Negative Effect of Sales Promotion on Brand Volume Excessive sales promotion at the expense of advertising hurts profits. Some marketers believe the proper expenditure balance is approximately 60% for trade and consumer promotion and 40% for advertising. High levels of trade promotions relative to advertising and consumer promotions, have a positive effect on short-term market share, but may have a negative effective on brand attitudes and long-term market share. Many consumer promotions can undercut a brand's image, especially those that offer discounted pricing. Customers may not develop brand loyalty and promotions may erode brand perception. Sales promotion has a high cost relative to gains generated. Overly aggressive sales promotion can draw competitors into a price war, which reduces sales and profits for everyone.

Broadway auditions

Known for the best theatre in the world, actors from all over the country audition for Broadway each year in hopes of landing a role on theatres' greatest stages. Broadway auditions are not as glamorous as they sound. They are a lot of work and the atmosphere is very stressful. Just be prepared to put in the work. It will all be worth it in the end once you land that big Broadway role. Broadway auditions are difficult but the more you know about them, the better your chances will be of getting a part. Go to Broadway to find out everything you need to know about appearing on the biggest stage in the world! Broadway auditions refer to trying out for a role in a production in New York's Broadway Theatre district.

The main difference is that an audition for Disney can catapult your career if a role is given to you. Disney is the leading media supplier for teens (ages 11-14) and casts actors every year in hopes of finding the next Hillary Duff or Jesse McCartney. So the big question is, how do you find auditions for Disney? By keeping up with the trades as well as researching on-line, you will be able to find out when an open audition for Disney will be near you. Being a part of the Disney family, for any entertainer, is a great opportunity and should be considered as such. To join one of the largest entertainment companies in the world, visit Disney to find out how.